Brandini Toffee is leaving ~$205K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Brandini Toffee
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: TOFFEE10 takes 10% off your first order
Preview Text: Handmade in California. Four ingredients. One serious crunch
HERO MODULE
Hero Approach: Direct
H1: Real Toffee
Subhead: Handmade in small batches
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Use code TOFFEE10 at checkout for 10% off your first order. It's valid for the next 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here
1 LB Box Almond Toffee Bites. The classic soft crunch you'll come back to
2 LB Box Almond Toffee Bites. Stock up and you won't regret it
4 LB Tin Almond Toffee Bites. For serious fans and generous gifters
12 OZ Toffee Popcorn. The snackable version you'll share (or not)
48 OZ Toffee Popcorn Gift Tin. Gift-ready and impossible to forget
Brandini Bundle The easiest way to try the full lineup
2
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Hey,
Back in 2006, my son Brandon and his childhood friend wanted to go on a high school trip to Italy. The catch: they had to earn half the money themselves.
So they started making toffee.
They sold it to neighbors, family, anyone who'd buy a bag. The response was more than they expected. They hit their goal in a few months and made the trip. Brandon even named the toffee after himself and that trip. Brandini, from Brandon and Italy.
Here's the thing, though. They never stopped.
What started as a teenage fundraiser turned into a real business, rooted right here in Palm Springs. I run it now, and we still use the same recipe and the same belief that drove it from day one: do things the right way, not the easy way.
That means small batches. Four ingredients. Handmade every time.
If you haven't tried it yet, your welcome code TOFFEE10 gets you 10% off for the next 14 days. Hit reply anytime if you have questions. I read these.
– Angela
Owner, Brandini Toffee
3
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INBOX MODULE
Subject Line: Four ingredients, nothing factory about it
Preview Text: Four ingredients. Nearly 20 years. One very specific texture
HERO MODULE
Hero Approach: Curiosity
H1: Not All Toffee
Subhead: Most gets this part wrong
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most toffee is hard, brittle, and forgettable. Here's what makes Brandini different.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Why People Come Back for More
Infographic: Checklist
- Four ingredients only. Grade AA creamery butter, pure cane sugar, chocolate, and almonds. That's it.
- Handmade in small batches in Palm Springs, CA. Not scaled up, not outsourced
- Soft crunch texture, not the kind that chips a tooth or disappears instantly
- Family-owned since 2006. Nearly 20 years on the same recipe
- Happiness Guaranteed. If it's not right, they make it right
- Gift tins and bundles in multiple sizes, so there's always a format that fits the occasion
Products Shown
- 1 LB Box Almond Toffee Bites. Where most people start
- Brandini Bundle. The one that covers all your bases
4
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INBOX MODULE
Subject Line: TOFFEE10 dies in 9 days
Preview Text: A few favorites worth looking at before it goes
HERO MODULE
Hero Approach: Direct
H1: Still Deciding?
Subhead: Your 10% off won't wait
Cta Button: Claim Your Discount
MODULE 2: TRANSITION COPY
Your code TOFFEE10 is still good for 9 more days. Here are the ones worth grabbing first.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Most Popular Right Now
1 LB Box Almond Toffee Bites. The one that turns people into regulars
2 LB Box Almond Toffee Bites. The size people reorder without being asked
48 OZ Toffee Popcorn Gift Tin. Gift it to someone, or keep it for yourself
Brandini Bundle Everything in one shot, at a better price
"The Sweethearts" Collaboration Tin. Limited run with local artist Shag, only while it lasts
5
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INBOX MODULE
Subject Line: Noticed what's missing from store toffee?
Preview Text: Same price range. Very different experience
HERO MODULE
Hero Approach: Question
H1: Does It Compare?
Subhead: Side by side, the answer's clear
Cta Button: Try Brandini
MODULE 2: TRANSITION COPY
Most people don't realize how much they're giving up when they buy the standard stuff. Here's what the comparison actually looks like.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Brandini vs. The Rest
Infographic: Table
- Where it's made | Handmade in Palm Springs, CA | Factory produced, often overseas
- Ingredient count | Four simple, recognizable ingredients | Long lists with additives and fillers
- Batch size | Small batches, made to order | Mass production
- Texture | Distinctive soft crunch | Usually too hard or too brittle
- Brand story | Family-owned since 2006, community-rooted | Corporate or anonymous
- Gift presentation | Curated tins and bundles, multiple sizes | Generic bag or box
- Price range | Comparable to premium gifting options | Similar price, lower quality
Products Shown
- 4 LB Tin Almond Toffee Bites. For anyone who gifted once and got asked for more
- 48 OZ Toffee Popcorn Gift Tin. A crowd-pleaser that ships well and lands well
6
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INBOX MODULE
Subject Line: She calls it crack, every holiday
Preview Text: Read what they actually said before you decide
HERO MODULE
Hero Approach: Story
H1: Don't Take Our Word
Subhead: Here's what customers say
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
We could tell you the toffee is worth it. But these three say it better.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What People Are Saying
Infographic: Numbered List
- "OMG. Addictive. Tastes like high-end homemade. Simple ingredients. Butter, sugar, chocolate, cream. Cannot stop eating!". E.S.
- "Absolutely one of the best sweets experiences I have ever had, while supporting young community-driven entrepreneurs, and a passionate family business made in California.". David
- "I send this to my family for the holidays. My sister says it's so good she calls it crack! Absolutely delicious!". Annie
Products Shown
- 1 LB Box Almond Toffee Bites. The one E.S. Probably couldn't put down
- 48 OZ Toffee Popcorn Gift Tin. What Annie sends every December
- Brandini Bundle. The full experience, curated for you
7
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INBOX MODULE
Subject Line: Midnight closes something for good
Preview Text: Last chance to use your 10% off
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code expires tonight
Cta Button: Use TOFFEE10 Now
MODULE 2: TRANSITION COPY
Your welcome code TOFFEE10 expires tonight. After that, it's gone. No extensions.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Order Before Midnight
1 LB Box Almond Toffee Bites. The one that started the whole business
2 LB Box Almond Toffee Bites. More toffee, same price advantage while the code lasts
4 LB Tin Almond Toffee Bites. Worth it if you're buying for others too
Brandini Bundle On sale already, plus 10% off on top while TOFFEE10 works
"The Sweethearts" Collaboration Tin. Limited run, going fast on its own
8
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Hey,
I noticed you signed up a couple weeks ago but haven't placed an order yet. No pressure at all. Life gets busy and some things just get pushed aside.
But I wanted to reach out personally before your welcome code expires, because I'd hate for you to miss it on a timing thing.
Code TOFFEE10 gets you 10% off and it's about to close out. If there's something specific you were eyeing, or if you had any questions about what to order first, just hit reply. I'm happy to point you in the right direction.
And if now genuinely isn't the right time, that's okay too. We'll still be here making toffee the same way we always have.
Hope to hear from you either way.
– Angela
Owner, Brandini Toffee
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.